Google and YouTube
Google and YouTube

AI-altered political ads must now be disclosed on Google and YouTube

What To Know

  • A recent update to Google’s political content policy mandates that any advertising materials featuring synthetic or artificially modified individuals, voices, or events must prominently disclose their use of AI alterations within the advertisement itself.
  • The intersection of political ads and Big Tech is poised to be a significant aspect of the 2024 election.
  • A report by Media Matters for America in September highlighted issues with Meta platforms, such as Facebook and Instagram, failing to enforce their political ads policy, leading to unlabeled right-wing advertisements.
  • Google’s new disclosure policy will take effect in November and will apply to election-related ads on Google’s platforms, including YouTube, as well as third-party sites within the company’s ad network.

Google and YouTube are intensifying their scrutiny of AI-altered political advertisements in anticipation of the upcoming election season. A recent update to Google’s political content policy mandates that any advertising materials featuring synthetic or artificially modified individuals, voices, or events must prominently disclose their use of AI alterations within the advertisement itself.

Google and YouTube policy expansion extends beyond Google’s existing ban on deepfake content in advertising. It now encompasses any AI alterations that go beyond minor edits. However, it does exclude synthetic content modifications that are inconsequential to the ad’s claims.

Additionally, AI can still be employed for video and photo editing purposes, such as image resizing, cropping, color correction, defect correction, or background edits.

The intersection of political ads and Big Tech is poised to be a significant aspect of the 2024 election. Elon Musk’s announcement that X (formerly Twitter) will once again permit political ads, after a four-year ban, coincides with reports of unlabeled advertisements proliferating on the platform.

A report by Media Matters for America in September highlighted issues with Meta platforms, such as Facebook and Instagram, failing to enforce their political ads policy, leading to unlabeled right-wing advertisements.

Google’s new disclosure policy will take effect in November and will apply to election-related ads on Google’s platforms, including YouTube, as well as third-party sites within the company’s ad network.