Amazon Prime Video
Amazon Prime Video

Amazon Prime Video is about to charge a $3 premium for ad-free streaming

What To Know

  • As per a recent press release, Amazon has declared its intention to introduce a $3 premium fee for ad-free streaming on its Prime Video service.
  • While the press release didn’t specify the exact number of ads that will be included in the ad-supported version of Prime Video, it’s safe to assume that the “limited”.
  • While some may not consider this small fee significant, others might argue that it contradicts the initial promise of ad-free streaming that enticed many users to subscribe to a Prime Membership (priced at $139 annually or $15 monthly) in the first place.
  • Nevertheless, if you wish to continue enjoying your favorite shows and movies without interruptions from ads, you can still subscribe to a Prime Membership today, starting with a complimentary 30-day trial.

If you find yourself already subscribed to a plethora of paid services, Amazon’s recent move may not be received with enthusiasm. As per a recent press release, Amazon has declared its intention to introduce a $3 premium fee for ad-free streaming on its Prime Video service. Existing Prime Video users will have to either shell out an extra $3 each month or continue watching their beloved TV shows and movies with accompanying advertisements.

The company’s statement indicated, “…Commencing in early 2024, Prime Video content will incorporate a limited amount of advertisements.” These ads will be introduced in the United States, the United Kingdom, Germany, and Canada early in 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.

While the press release didn’t specify the exact number of ads that will be included in the ad-supported version of Prime Video, it’s safe to assume that the “limited” ads won’t be as enjoyable as the ad-free experience we’ve grown accustomed to.

Amazon to Put Ads on Prime Video, Charge $3 For Ad-Free Tier

As of the current moment, Prime members don’t need to take any immediate action. The company also mentioned that Prime members will receive an email notification “several weeks” prior to the official rollout, offering them the option to upgrade to ad-free streaming by paying the $3 premium fee.

While some may not consider this small fee significant, others might argue that it contradicts the initial promise of ad-free streaming that enticed many users to subscribe to a Prime Membership (priced at $139 annually or $15 monthly) in the first place.

Nevertheless, if you wish to continue enjoying your favorite shows and movies without interruptions from ads, you can still subscribe to a Prime Membership today, starting with a complimentary 30-day trial. The additional charge won’t come into effect until 2024, allowing you a few months to binge-watch content without ads before deciding whether to upgrade or not.