Apple News
Apple News

Apple News: Apple is trying to trademark owing actual Apple

What To Know

  • Since 2017, Apple has been actively pursuing trademark registration for the iconic Apple news symbol in Switzerland, as well as submitting similar applications in multiple other countries, according to Wired UK.
  • The tech giant specifically applied to the Swiss Institute of Intellectual Property (IPI) for intellectual property rights concerning a monochromatic representation of a Granny Smith apple.
  • Due to the confidential nature of the appeal and the need for Apple’s consent, the Swiss Institute of Intellectual Property (IPI) is unable to disclose specific information regarding the request.
  • However, the FUS now finds itself potentially compelled to alter its logo due to Apple’s assertion of intellectual property rights not only over its recognizable bitten Apple News emblem but overall representations of apples in general.

Apple News, Apple is actively pursuing the trademark registration for depictions of apples, specifically referring to the delicious fruit rather than their iconic computers.

Since 2017, Apple has been actively pursuing trademark registration for the iconic Apple news symbol in Switzerland, as well as submitting similar applications in multiple other countries, according to Wired UK. 

The tech giant specifically applied to the Swiss Institute of Intellectual Property (IPI) for intellectual property rights concerning a monochromatic representation of a Granny Smith apple.

In 2022, the IPI partially granted Apple’s request, acknowledging that generic visuals of everyday objects are generally considered part of the public domain.

In the latest development, Apple has initiated an appeal process regarding the ongoing trademark case. Due to the confidential nature of the appeal and the need for Apple’s consent, the Swiss Institute of Intellectual Property (IPI) is unable to disclose specific information regarding the request. However, it is known that the appeal encompasses the usage of audiovisual footage.

If Apple emerges victorious in its legal battle, the ramifications would extend well beyond the realm of technology. One organization that could face significant consequences is the Fruit Union Suisse (FUS), an esteemed institution with a 111-year history.

Their logo prominently features a red apple adorned with a white Swiss cross overlay. However, the FUS now finds itself potentially compelled to alter its logo due to Apple’s assertion of intellectual property rights not only over its recognizable bitten Apple News emblem but overall representations of apples in general.

According to Wired, Jimmy Mariethoz, the director of FUS, expressed his perplexity regarding Apple’s intentions, stating, “We have difficulty comprehending this because it’s not as if they are striving to safeguard their bitten apple.

Their objective appears to be claiming ownership of the rights to an actual apple, which, in our perspective, holds almost universal significance… something that should be accessible to everyone without restrictions.”

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