Apple
Apple

Apple tests feature for developers to undercut subscription prices

What To Know

  • The initial phase involves a carefully selected group of participants, with plans to expand to a broader developer audience in the coming months.
  • As reported by 9to5Mac, Apple clarified that these competitive discounts will be prominently displayed to customers both within the App Store and across various off-platform marketing channels, ensuring easy accessibility to and utilization of the benefits.
  • This development occurs amidst heightened scrutiny of Apple’s App Store practices, particularly its management of in-app purchases, a focal point in the legal clash between Apple and Epic Games, the owner of Fortnite.
  • In recent months, Apple has sought to reverse a Supreme Court ruling that mandated the allowance of developers to bypass the 30 percent transaction fee by supporting external payment systems.

Apple has initiated the testing phase for a new App Store feature known as “contingent pricing,” aiming to assist developers in attracting customers through discounted subscriptions based on their prior purchases.

This innovative pricing model enables developers to provide reduced subscription rates to customers who are actively subscribed to other services, whether they be the developers’ apps or those of their competitors.

The initial phase involves a carefully selected group of participants, with plans to expand to a broader developer audience in the coming months. According to Apple, this feature is designed to assist developers in attracting and retaining subscribers by offering them a discounted subscription price.

The discount is applicable as long as the customers remain actively subscribed to a different subscription. Importantly, this feature can be implemented for subscriptions from a single developer or even for subscriptions from two different developers. It provides developers with a flexible tool to enhance their subscription offerings and potentially increase customer loyalty.

As reported by 9to5Mac, Apple clarified that these competitive discounts will be prominently displayed to customers both within the App Store and across various off-platform marketing channels, ensuring easy accessibility to and utilization of the benefits.

This development occurs amidst heightened scrutiny of Apple’s App Store practices, particularly its management of in-app purchases, a focal point in the legal clash between Apple and Epic Games, the owner of Fortnite.

In recent months, Apple has sought to reverse a Supreme Court ruling that mandated the allowance of developers to bypass the 30 percent transaction fee by supporting external payment systems.

Despite these challenges, Apple remains committed to restoring positive relations with developers and has announced plans to unveil more details about the contingent pricing program next month.

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