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CNN live streaming channel set to debut on max in September

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CNN+ didn’t last much longer than a month before Warner Bros. Discovery decided to shut it down last year due to reports of extremely low viewer numbers. However, the company believes there’s still potential for streaming live news from CNN.

They’re introducing CNN Max to all Max tiers in the US without any extra charges starting from September 27th. This new service will run around the clock and will be part of an open beta for news.

This means they’re aiming to try out different product features, content offerings, and original storytelling with input and feedback from the Max community, according to a press release from Warner Bros. Discovery.

CNN Max is set to include both original programming and live shows from CNN US and CNN International. They’re introducing fresh shows like CNN Newsroom with hosts Jim Acosta, Rahel Solomon, Amara Walker, and Fredricka Whitfield, as well as CNN Newsroom with Jim Sciutto.

The streaming channel will also include popular CNN programs such as Amanpour, Anderson Cooper 360, The Lead with Jake Tapper, and The Situation Room with Wolf Blitzer.

At the same time, Warner Bros. Discovery is changing the name of Max’s CNN Originals section to CNN Max. Apart from non-news CNN content like Anthony Bourdain: Parts Unknown and Stanley Tucci: Searching for Italy, this hub will now feature the new 24/7 channel as well as over 900 episodes of new and classic programming.

Compared to CNN+, CNN Max seems like a less risky venture for Warner Bros. Discovery. They invested a substantial amount of money into CNN+. While CNN+ was more centered around specific personalities, CNN Max appears to align more with CNN’s traditional news approach. By offering a mix of CNN content and original programming, they could potentially keep costs more manageable as well.

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