Elon Musk biopic will be directed
Elon Musk biopic will be directed

Elon Musk wants Apple to lower fees for ‘X’ creators

What To Know

  • The primary objective of this plan is to enhance the earnings of creators on the platform previously known as Twitter, now rebranded as X.
  • He further adds, “Apple currently takes 30%, but I will have a conversation with @tim_cook to explore the possibility of adjusting it to 30% of what 𝕏 retains, thereby maximizing creators’.
  • In the past, Musk had also accused Apple of making threats to withhold Twitter from the App Store, but later attributed it to a “misunderstanding”.
  • Despite the uncertainty, Elon and X would significantly benefit from an increase in paying subscribers, which appears to be the driving force behind Musk’s renewed focus on this issue.

Elon Musk expresses his intention to approach Tim Cook and propose adjustments to the App Store fees that X pays for its subscriptions. The primary objective of this plan is to enhance the earnings of creators on the platform previously known as Twitter, now rebranded as X. This move from Musk is part of his ongoing critique of the “App Store tax” imposed by Apple on in-app purchases.

Musk presents his request as a broader initiative to better compensate creators who have paying subscribers. He tweeted, “While we had previously stated that 𝕏 would retain nothing for the 12 months, then 10%, we are revising that policy to ensure 𝕏 keeps nothing indefinitely until the earnings surpass $100k, after which 10% will be retained.”

He further adds, “Apple currently takes 30%, but I will have a conversation with @tim_cook to explore the possibility of adjusting it to 30% of what 𝕏 retains, thereby maximizing creators’ revenue.”

The chances of Musk’s request being granted remain uncertain. Tim Cook is unlikely to concede to such changes, given his history of sidestepping criticisms from numerous other developers regarding the App Store’s fees and policies. Both Apple and X have not yet responded to the request for comment.

Nevertheless, this is not the first instance where Elon has openly criticized Apple’s App Store policies. He had previously voiced dissatisfaction with Apple’s “secret 30% tax” on in-app purchases and had reportedly delayed the launch of Twitter Blue to avoid these fees.

In the past, Musk had also accused Apple of making threats to withhold Twitter from the App Store, but later attributed it to a “misunderstanding” following a private meeting with Cook.

Despite the uncertainty, Elon and X would significantly benefit from an increase in paying subscribers, which appears to be the driving force behind Musk’s renewed focus on this issue. X’s ad revenue has declined by more than 50%, as many advertisers have not yet returned to their pre-Musk spending levels on Twitter.

To reduce their reliance on ad revenue, generating more subscribers through creators and Twitter Blue could be instrumental for the company. However, to bridge the gap, the company would require tens of millions of subscribers, if not more.

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