Augmented Reality Glasses
Augmented Reality Glasses

Google abandons development of its own Augmented Reality Glasses

What To Know

  • Additionally, the departure of Clay Bavor, who was previously in charge of augmented and virtual reality initiatives at Google, to pursue a new venture with Salesforce co-CEO Bret Taylor, also contributed to the project’s discontinuation.
  • These glasses were designed to resemble regular eyeglasses, and an early version of the Iris glasses bore similarities to a product called “Focals” developed by the Canadian startup North, which Google acquired in 2020.
  • While the discontinuation of Google’s own augmented reality glasses may come as a disappointment to some, it is important to recognize the company’s continued commitment to advancing augmented reality technology.
  • As the technology evolves, Google’s efforts in the software realm are expected to play a crucial role in shaping the future of augmented reality experiences.

According to a report from Business Insider, Google has decided to discontinue its internal project, code-named “Iris,” which focused on the development of augmented reality glasses. This project had been in progress for several years but has now been shelved by the tech giant.

The reasons behind this decision can be attributed to a combination of factors, including recent company restructuring and layoffs at Google. Additionally, the departure of Clay Bavor, who was previously in charge of augmented and virtual reality initiatives at Google, to pursue a new venture with Salesforce co-CEO Bret Taylor, also contributed to the project’s discontinuation.

The report suggests that the changing strategies and direction for the Iris glasses created frustration among the team members involved in the project. The continuous shifts in approach ultimately led to the decision to halt development.

While specific details regarding Google’s decision are not disclosed, it is evident that internal dynamics and external factors played a significant role in this outcome.

In early 2022, The Verge reported that Google had plans to potentially release the Iris augmented reality glasses by 2024. These glasses were designed to resemble regular eyeglasses, and an early version of the Iris glasses bore similarities to a product called “Focals” developed by the Canadian startup North, which Google acquired in 2020.

Furthermore, Google showcased a newer version of the Iris glasses in a video demonstration, highlighting a real-time augmented reality translation feature.

These details indicated that Google was actively working on advancing the technology and exploring potential applications for the Iris AR glasses. However, recent developments and decisions within Google have led to the discontinuation of the Iris project.

Recognizing Google’s Commitment to Advancing Augmented Reality Glasses

While Google has halted its efforts in developing its own augmented reality hardware, Business Insider reports that the company remains committed to its augmented reality ambitions. Instead of focusing on creating proprietary AR devices, Google has shifted its attention to developing an “Android for AR” platform.

The company plans to adopt a similar business model to its mobile platform by licensing its AR software to manufacturers. Currently, Google is actively involved in developing Android XR for Samsung’s “extended reality” wearable devices.

Additionally, Google is reportedly working on a new platform called “micro XR,” specifically designed for glasses. These endeavors signify Google’s investment in the software aspect of augmented reality, aiming to provide AR capabilities through partnerships with hardware manufacturers.

Augmented Reality Glasses

While the discontinuation of Google’s own augmented reality glasses may come as a disappointment to some, it is important to recognize the company’s continued commitment to advancing augmented reality technology.

By focusing on software development and partnering with hardware manufacturers, Google aims to contribute to the growth and adoption of augmented reality in various industries. As the technology evolves, Google’s efforts in the software realm are expected to play a crucial role in shaping the future of augmented reality experiences.

FAQ about Augmented Reality Glasses

Augmented reality glasses utilize a combination of technologies to deliver immersive experiences. These technologies typically include high-resolution displays, cameras, motion trackers, optical systems for projecting images onto the wearer’s field of view, and sometimes even depth-sensing capabilities.

Additionally, AR glasses rely on powerful processors and software algorithms to process and render augmented content in real time.

What can augmented reality glasses do?

Augmented reality glasses have the potential to overlay digital information onto the user’s view of the real world. They can display virtual objects, provide real-time information, offer interactive experiences, and enhance the user’s perception and understanding of their surroundings.

AR glasses find applications in various fields, including gaming, navigation assistance, educational simulations, industrial training, remote collaboration, and data or design model visualization.

How much do AR goggles cost?

The cost of augmented reality goggles can vary depending on factors such as the brand, level of technology, and intended use. Currently, AR goggles are available at a range of prices.

Basic consumer models can be found for a few hundred dollars, while high-end professional-grade devices may cost several thousand dollars. As technology advances and becomes more widely adopted, the prices are expected to evolve.

Are augmented reality glasses possible?

Yes, augmented reality glasses are indeed possible and have made significant strides in recent years. While there are still technical challenges to overcome, such as miniaturizing components and improving display quality, numerous companies have developed functional AR glasses that offer compelling augmented experiences.

Ongoing advancements and investments in the field indicate that augmented reality glasses will become increasingly accessible and capable in the future.

Can blind people use AR?

Augmented reality has the potential to provide valuable assistance to blind and visually impaired individuals. While traditional AR glasses primarily rely on visual overlays, ongoing research and development efforts explore auditory and tactile feedback systems to make AR accessible to individuals with visual impairments.

By leveraging sound, haptic feedback, and other sensory cues, AR could enhance navigation, object recognition, and general awareness for blind users.

Are augmented reality glasses better than VR?

Augmented reality (AR) and virtual reality (VR) are distinct technologies with different purposes and benefits. AR overlays digital information onto the real world, enhancing the user’s perception and interaction with their environment.

VR, on the other hand, immerses users in entirely virtual environments, blocking out the real world. The choice between AR and VR depends on the intended application and the desired user experience. While AR can offer more practical and context-aware experiences, VR provides complete immersion and escapism.

Is AR cheaper than VR?

The cost of AR and VR technologies can vary depending on factors such as device quality, complexity, and intended use. In general, AR devices, such as glasses or headsets, tend to be more accessible in terms of cost compared to high-end VR setups.

VR typically requires powerful computers or gaming consoles, along with specialized headsets and controllers, making it a more expensive investment. However, as technology advances and becomes more widespread, the prices of both AR and VR devices are expected to evolve and become more affordable.

Are AR and VR costly?

While AR and VR technologies have become more accessible over the years, they can still be considered relatively costly investments, especially when considering high-end devices and experiences. The cost of AR and VR equipment, software development, and content creation can add up, particularly for professional or enterprise applications.

However, as the technologies mature and gain broader adoption, increased competition and economies of scale are likely to contribute to cost reductions, making AR and VR more affordable for consumers and businesses alike.

What is the future of AR glasses?

The future of augmented reality glasses holds tremendous potential. As technology continues to advance, we can expect more compact, stylish, and capable AR glasses to become available. These future devices may offer higher resolution displays, improved field of view, longer battery life, and enhanced interactive capabilities.

The integration of artificial intelligence, machine learning, and computer vision technologies is also likely to enable more sophisticated and context-aware augmented experiences. Additionally, AR glasses are expected to find applications in various industries, such as healthcare, education, entertainment, and enterprise, driving innovation and transforming the way we interact with digital information in the real world.

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