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Google creates a brand new hub for shopping deals

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The holiday season, often hailed as the most delightful time of the year, can also be rather burdensome on one’s wallet. In preparation for the frenzied hunt for the best bargains and gift deals, Google is stepping in to alleviate some of the financial strain by introducing its brand-new deals hub.

With this feature, a simple search for “shop deals” on Google will transport you to a dedicated page brimming with discounts spanning various categories, including electronics and clothing.

Should you be in pursuit of a specific item, a straightforward Google query such as “shop headphone deals” will reveal tailored promotions for that particular product. The displayed items will be sourced from a diverse array of providers, encompassing major retail giants, high-end brands, and local establishments.

Google also intends to enhance the shopping experience by personalizing recommendations based on your previous browsing history while signed into your account. As a result, that shirt or watch you recently perused may resurface in your “resume browsing” card, alongside any ongoing discounts related to them.

Moreover, Google is setting its sights on competing with extensions like Honey and Capital One Shopping by introducing a new discount tag icon directly within the Chrome browser’s address bar.

A simple click on this icon will furnish you with a list of available coupon codes for the website you’re presently shopping on. Furthermore, Google is providing users with more detailed pricing information to help gauge whether a product’s cost is above the average market rate or has recently seen a price drop.

Participating websites will feature a “shopping insights” label in the address bar, which, when clicked, provides a comprehensive 90-day price history for the item in question. This invaluable chart can offer insights into the product’s pricing trends, including its frequency of going on sale or any recent price reductions.

For those who prefer shopping on mobile devices, Google offers the option to enable push and email notifications by clicking on the bell icon in the mobile search interface, ensuring you stay in the loop when a product you’re interested in goes on sale.

Meanwhile, if you’re using Chrome on your computer, you can easily bookmark items for future reference. Google’s latest offerings are poised to transform the holiday shopping experience, making it easier and more budget-friendly for consumers.

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