Google Bard now watches YouTube videos
Google Bard now watches YouTube videos

Google expands push for AI-powered search in India and Japan

What To Know

  • In a recent announcement on Wednesday, the company revealed that the scope of the SGE program is expanding beyond the confines of the United States and is now venturing into the vibrant markets of Japan and India.
  • The SGE represents Google’s response to Microsoft’s Bing AI and is ingeniously engineered to offer succinct and curated responses to input prompts, in contrast to merely presenting a list of webpages.
  • This innovative approach has been in motion since late May, when the company commenced broadening access to the SGE program for users in the United States.
  • In the wake of the exponential surge in the popularity of generative AI systems catalyzed by the advent of ChatGPT in the preceding November, the initial shine of this technology is already showing signs of dimming as its potential for misuse becomes increasingly evident.

Google has been diligently working on merging its newfound focus on generative AI with its pre-existing expertise in search since around mid-May. This initiative falls under the umbrella of Search Lab’s project, termed Google Search Generative Experience (SGE).

In a recent announcement on Wednesday, the company revealed that the scope of the SGE program is expanding beyond the confines of the United States and is now venturing into the vibrant markets of Japan and India.

The SGE represents Google’s response to Microsoft’s Bing AI and is ingeniously engineered to offer succinct and curated responses to input prompts, in contrast to merely presenting a list of webpages.

What sets Google’s system apart from Microsoft’s is its seamless integration of AI directly into the existing search bar, as opposed to housing it within a separate chatbot assistant.

This innovative approach has been in motion since late May, when the company commenced broadening access to the SGE program for users in the United States.

The latest development entails the rollout of Search Labs to users residing in India and Japan, thereby making the AI-enhanced search feature accessible in multiple languages: Japanese for Japan and both English and Hindi for users in India, as stated in a Google Search blog published on Wednesday.

The blog also highlighted that voice input functionality will be incorporated, allowing users to articulate their queries verbally instead of typing them out. The ensuing responses can be listened to rather than read. Notably, the blog underscored that search ads will persist in occupying designated ad slots on the page.

According to Google’s claim, users are having a positive and enriching experience while employing the SGE, particularly when tackling intricate queries and exploring novel types of questions.

Interestingly, the highest satisfaction scores for SGE stem from individuals aged 18 to 24, although the company refrained from presenting empirical data to substantiate this assertion.

In the wake of the exponential surge in the popularity of generative AI systems catalyzed by the advent of ChatGPT in the preceding November, the initial shine of this technology is already showing signs of dimming as its potential for misuse becomes increasingly evident.

Instances of the technology being harnessed for online scams have come to light, attracting the scrutiny of federal regulators and even the attention of Congress. Consequently, there’s a concerted effort to clamp down on such malevolent activities.

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