Lyft
Lyft

Lyft broadens program that matches women riders to drivers

What To Know

  • Initially launched in a limited number of locations in September, the initiative is now receiving a broader rollout.
  • This opt-in feature aims to enhance safety during rides and encourage more women and nonbinary individuals to join the platform as drivers.
  • Users activate the feature, and it links them with a suitable driver based on the gender provided during sign-up.
  • If there are no women or nonbinary drivers available, users will still be matched with a male driver to avoid waiting outside.

Lyft is extending its Women+ Connect program to several new cities. Initially launched in a limited number of locations in September, the initiative is now receiving a broader rollout.

As the name suggests, Women+ Connect connects women and nonbinary riders with similarly identifying drivers, and vice versa. This opt-in feature aims to enhance safety during rides and encourage more women and nonbinary individuals to join the platform as drivers. Despite nearly half of Lyft riders being women, they constitute only 23 percent of drivers.

Here’s how it operates: Users activate the feature, and it links them with a suitable driver based on the gender provided during sign-up. For drivers, it utilizes the gender associated with the license on file. If there are no women or nonbinary drivers available, users will still be matched with a male driver to avoid waiting outside.

Initially introduced in a few cities, including Chicago, Phoenix, and San Francisco, Women+ Connect has proven highly successful for Lyft. Since its launch in September, 2.4 million riders have activated the feature, and over half of eligible drivers have embraced the service. Lyft emphasizes that this feature boasts the highest satisfaction rate among any driver tool the company has introduced.

Women+ Connect is now accessible in New York City, Los Angeles, Miami, Las Vegas, Dallas, Washington D.C., and other locations. Users can check the app to confirm if the feature is available in their area.

This represents the latest safety measure adopted by ridesharing platforms to reduce instances of sexual assault and other violent encounters. Uber, for example, has simplified the process for riders and drivers to contact 911 and live safety agents. Additionally, both riders and drivers on the Uber platform can now record audio during trips.

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