Peacock
Peacock

Peacock will Exclusively Stream One NFL Playoff Game

What To Know

  • The only exception to this exclusivity will be the local markets for the two competing teams, who will have access to the game on their local NBC affiliate.
  • While the NFL has made postseason games available for streaming in the past, this marks the first time one can only be accessed on a streaming service by most viewers.
  • However, whether Peacock will carry the game again in 2025 will depend on how the 2024 game performs for the service, as Peacock and the NFL Playoff Game only signed a one-year deal for the exclusive streaming rights, which The Wall Street Journal reports cost around $110 million.
  • The decision to exclusively stream an NFL playoff game on Peacock represents a significant milestone in the streaming industry’s ongoing shift toward digital delivery of live sports events.

Get ready for the game of the year 2024! Peacock has announced that it will exclusively stream one NFL playoff game, bringing fans closer to the action than ever before. Don’t miss out on this exciting opportunity to watch your favorite teams battle it out on the field.

Peacock, NBCUniversal’s streaming service, has just announced that it will exclusively stream the first-ever NFL playoff game on January 13th, 2024. This wildcard game will not be aired on national TV or even on cable, making Peacock the only place to catch the action. The only exception to this exclusivity will be the local markets for the two competing teams, who will have access to the game on their local NBC affiliate.

While the NFL has made postseason games available for streaming in the past, this marks the first time one can only be accessed on a streaming service by most viewers. NFL chief operating officer Hans Schroeder has acknowledged that the decision could upset some fans who’ll have to get Peacock to watch that one game, but he believes it “will be transformative for sports on digital.”

Schroeder even hinted that they will likely continue making one of its wild card games exclusively accessible via streaming going forward. However, whether Peacock will carry the game again in 2025 will depend on how the 2024 game performs for the service, as Peacock and the NFL Playoff Game only signed a one-year deal for the exclusive streaming rights, which The Wall Street Journal reports cost around $110 million.

For NFL fans who want to watch every single game in the playoffs, a Peacock subscription may be necessary. While the service offers a free tier, the exclusive playoff game will likely be available only to Peacock Premium subscribers, who pay $4.99 per month with ads or $9.99 per month without.

The decision to exclusively stream an NFL playoff game on Peacock represents a significant milestone in the streaming industry’s ongoing shift toward digital delivery of live sports events.

As more and more viewers cut the cord on traditional TV and turn to streaming services, exclusive live sports coverage has become an increasingly valuable asset for streaming platforms. With this exclusive NFL playoff game, Peacock aims to cement its place among the top streaming services for sports fans.

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