Snapchat
Snapchat

Snapchat Dreams feature harnesses generative AI to remix users selfies

What To Know

  • Dreams stands as the latest experiment involving generative AI from Snap, a company that previously unveiled its MyAI chatbot earlier in the year, harnessing OpenAI’s models for the purpose.
  • This functionality also underscores how the company capitalizes on the enthusiasm for this technology as a revenue stream.
  • Initially restricted to Snapchat+ premium subscribers, MyAI was subsequently rolled out to the entire user base in the spring, accompanied by tailored features for subscribers, including the capability for MyAI to retort to photo Snaps using AI-generated visuals.
  • Given the transition of tools like Midjourney to paid models, Snap’s offerings may emerge as a more attractive proposition for individuals seeking to explore the realm of generative AI.

Snapchat has introduced a new generative AI capability to its application named “Dreams.” This function bears certain resemblances to the company’s iconic AR effects, famously known as lenses. However, in contrast to effects rooted in real-time camera usage, this feature employs generative AI to rework users’ self-portraits into “imaginative visuals that morph their identity into new personas.”

This feature, located within the app’s “memories” section, commences by prompting users to capture selfies displaying their countenance from various angles.

Subsequently, the application generates a sequence of eight images inspired by concepts such as “time travel” or “parallel dimensions.” In the near future, Snap plans to enable users to craft Dreams incorporating likenesses of their companions as well.

Dreams stands as the latest experiment involving generative AI from Snap, a company that previously unveiled its MyAI chatbot earlier in the year, harnessing OpenAI’s models for the purpose. (Dreams relies on open source tools and internal data, although explicit details regarding collaborators remain undisclosed.)

This functionality also underscores how the company capitalizes on the enthusiasm for this technology as a revenue stream.

Initially restricted to Snapchat+ premium subscribers, MyAI was subsequently rolled out to the entire user base in the spring, accompanied by tailored features for subscribers, including the capability for MyAI to retort to photo Snaps using AI-generated visuals.

Similarly, Dreams encompasses both complimentary and paid components. Non-Snapchat+ subscribers are granted access to a single “pack” consisting of eight self-portraits, urging prudent utilization, while subscribers enjoy monthly access to one pack (the company intends to routinely introduce fresh themes and styles to Dreams).

Additional packs will be purchasable by all users for a nominal $0.99 through in-app transactions. In practical application, the images appear to grapple with analogous limitations to other AI-driven image generators.

An image shared by Snap, for promotional purposes, depicted oddly positioned fingertips over a subject’s chest.

Given the transition of tools like Midjourney to paid models, Snap’s offerings may emerge as a more attractive proposition for individuals seeking to explore the realm of generative AI.

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