Tiktok
Tiktok

TikTok job postings suggest social features to compete with meta

What To Know

  • Sources within the organization have voiced apprehensions that users are increasingly sharing their content on external social media and messaging platforms when they wish to engage in discussions with friends.
  • Job postings aimed at mobile engineers emphasize the objective of “constructing a dependable and adaptable platform that seamlessly facilitates user interaction with their real-life acquaintances on TikTok.
  • Nevertheless, Company remains steadfast in its commitment to video content, asserting that video content remains the cornerstone of its identity as it ventures into new features aimed at enhancing the user experience.
  • A spokesperson for Company emphasized this point, stating, “Being an entertainment channel has always constituted the bedrock of business model, even as we experiment with novel features to elevate the user experience.

TikTok seems poised to bring its platform closer to achieving full-fledged social network status. As reported by Axios, the company has recently unveiled job openings geared towards bolstering its social networking capabilities and expanding its direct messaging functionalities.

A notable job listing under the title “Product manager – TikTok social” explicitly states the company’s ambition to forge “meaningful social connections between users.”

These job listings appear to stem from internal concerns within Company regarding the retention and growth of user engagement. Sources within the organization have voiced apprehensions that users are increasingly sharing their content on external social media and messaging platforms when they wish to engage in discussions with friends.

Job postings aimed at mobile engineers emphasize the objective of “constructing a dependable and adaptable platform that seamlessly facilitates user interaction with their real-life acquaintances on TikTok.” Furthermore, these postings underscore the goal of encouraging users to share their life experiences with one another, fostering connections regardless of geographical constraints.

The enhancement of messaging features takes precedence in this strategic shift. A job listing for a backend tech lead acknowledges that messaging capabilities are still in their infancy. It states that the successful candidate will be tasked with “exploring and implementing a diverse array of social solutions.” This endeavor is framed as the development of messaging that embodies a distinctive “TikTok social solution.”

TikTok initially gained prominence through viral videos, with social interaction features primarily limited to peripheral functions like likes, comments, and reposts. In response to competitors, such as Instagram, incorporating more TikTok-inspired features, TikTok itself is now poised to reciprocate by broadening its social functionalities.

Nevertheless, Company remains steadfast in its commitment to video content, asserting that video content remains the cornerstone of its identity as it ventures into new features aimed at enhancing the user experience.

A spokesperson for Company emphasized this point, stating, “Being an entertainment channel has always constituted the bedrock of business model, even as we experiment with novel features to elevate the user experience.”