Tinder
Tinder

Tinder’s new feature: AI to select your dating profile

What To Know

  • The aim is to alleviate the stress and uncertainty that some users experience when choosing the right photos for their profiles.
  • Match Group CEO, Bernard Kim, highlighted that people often feel nervous or uncomfortable while selecting photos for their dating profile, and the AI tool intends to simplify the process for them.
  • This positive response indicates that users are open to leveraging AI technology to improve their overall experience on the app.
  • Overall, the integration of AI in the dating app industry is steadily growing, and users seem receptive to the benefits it can offer.

Tinder’s parent company, Match Group, revealed in an earnings call that they are currently testing an AI-powered tool designed to help users curate their dating profiles. This tool will assess the user’s photo album and select five pictures that best represent them on the dating app.

The aim is to alleviate the stress and uncertainty that some users experience when choosing the right photos for their profiles.

Match Group CEO, Bernard Kim, highlighted that people often feel nervous or uncomfortable while selecting photos for their dating profile, and the AI tool intends to simplify the process for them. In addition to this, the company is also experimenting with other features to enhance content recommendations for users.

At a recent event, Tinder’s Chief Product Officer, Mark Van Ryswyk, shared that about one-third of Tinder members expressed interest in using generative AI when creating their dating profiles. This positive response indicates that users are open to leveraging AI technology to improve their overall experience on the app.

While various third-party apps already offer assistance with selecting the best opening lines, providing profile feedback, or generating photos, Tinder is taking a cautious approach. They want to ensure that any implementation of AI technology considers authenticity, ethics, and privacy concerns to protect their users’ interests.

Tinder previously introduced an AI-powered verification tool, which utilizes video selfies to identify potential catfishers or bots.

Competitor Bumble has also been using image-recognition AI for some time to detect and prevent the exchange of inappropriate photos in chats.

Overall, the integration of AI in the dating app industry is steadily growing, and users seem receptive to the benefits it can offer. However, companies must exercise caution and prioritize user privacy and ethical considerations while harnessing AI’s potential to enhance user experiences.

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