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Twitter completes rebranding to @X: A fresh identity takes shape

What To Know

  • Furthermore, the Twitter Blue subscription service has also undergone a name change and is now referred to as @XBlue (Blue subscription) on the main description page.
  • As a result, many older official Twitter handles have either dropped the Twitter name entirely or replaced it with X.
  • This includes partially dismantling the Twitter sign at its San Francisco headquarters, though police intervention occurred due to a lack of a permit.
  • The transformation to @X marks a significant change for the platform, signifying its shift towards an entirely new identity separate from its previous association with Twitter.

Twitter has completed its official handle change from @Twitter to @X. If users attempt to access @Twitter, they will now see a message stating, “This account is no longer active. Follow @X for updates.” All past tweets, previously under the @Twitter handle, are now available under the @X account.

Furthermore, the Twitter Blue subscription service has also undergone a name change and is now referred to as @XBlue (Blue subscription) on the main description page. As a result, many older official Twitter handles have either dropped the Twitter name entirely or replaced it with X. For example, @TwitterSupport, @TwitterDev, and @TwitterAPI have transformed into @Support, @Xdevelopers, and @API, respectively.

Recently, the @X handle belonged to a user named Gene X Hwang, who was associated with the photography/video studio Orange Photography. As reported by Techcrunch, this handle was in Hwang’s possession until today when it changed ownership. Hwang tweeted from a new handle, expressing that “all’s well that ends well,” indicating that he may have been compensated in some way for relinquishing the name.

The rebranding efforts have been extensive, as X is determined to remove all traces of Twitter branding. This includes partially dismantling the Twitter sign at its San Francisco headquarters, though police intervention occurred due to a lack of a permit.

The transformation to @X marks a significant change for the platform, signifying its shift towards an entirely new identity separate from its previous association with Twitter.

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