Twitter
Twitter

Twitter to begin payments to creators this week

What To Know

  • Additionally, Elon Musk, a prominent figure in the Company, recently announced limitations on the number of tweets users can read to combat data scraping and system manipulation.
  • According to a support post, the revenue-sharing system is available to subscribers of Twitter Blue or Verified Organizations who have accumulated a minimum of five million post impressions in each of the past three months.
  • The introduction of the revenue-sharing program in the Company is a strategic move aimed at enhancing the platform’s appeal to content creators.
  • Twitter’s revenue-sharing program can be seen as a response to this competitive landscape, as the platform seeks to maintain and attract content creators in an increasingly competitive social media landscape.

In a highly anticipated update, popular creators on Twitter have received notifications stating that they will soon start earning revenue from ads on the platform. This news comes after months Elon Musk first announced that certain Twitter users would have the opportunity to monetize their content through advertisements.

Twitter’s revenue sharing program, which allows users to earn money through ads, is exclusively available to those subscribed to company Blue, the platform’s paid subscription service. The program involves ads placed in reply sections of tweets.

Currently, eligible users can earn payouts ranging from a few thousand dollars to nearly $40,000 for accounts with millions of followers. The company has also announced plans to expand the eligibility criteria and include more creators in the revenue-sharing program later this month.

Twitter Introduces Revenue Sharing Program for Creators on its Platform

The specific details regarding payout determination and the portion of revenue retained by Twitter are still unclear. However, accounts must have accumulated a minimum of 5 million tweet impressions in the previous three months to be eligible.

Notable figures such as conservative YouTuber Benny Johnson have shared that they are eligible to earn close to $10,000 through the program. Similarly, the Twitter account @Elon_alerts, which tracks Elon Musk’s activity, revealed a payout of approximately $2,200. Elon Musk clarified in a tweet that the payouts are cumulative, dating back to February when the program was initially announced.

As the Company prepares to distribute revenue-sharing payouts, it faces challenges in maintaining its position as the leading microblogging platform. Meta, the parent company of Facebook, recently launched Threads, a similar app that quickly gained 100 million users within days of its release.

Additionally, Elon Musk, a prominent figure in the Company, recently announced limitations on the number of tweets users can read to combat data scraping and system manipulation. This move is significant considering the Company’s reliance on advertising revenue.

Furthermore, Cloudflare data indicates a significant decline in Twitter traffic since January. These developments underscore the evolving landscape and potential obstacles that Twitter is currently navigating.

Receiving a transfer from Elon Musk’s social media company is not an easy feat. According to a support post, the revenue-sharing system is available to subscribers of Twitter Blue or Verified Organizations who have accumulated a minimum of five million post impressions in each of the past three months.

Additionally, users must successfully pass a human review and comply with Creator Subscriptions policies. Eligible users will receive payments through a Stripe account. The company plans to introduce an application process for the program, which can be found under the Monetization section in account settings.

The introduction of the revenue-sharing program in the Company is a strategic move aimed at enhancing the platform’s appeal to content creators. It is worth noting that the timing of the program’s launch, occurring approximately a week after Meta unveiled its Twitter competitor called Threads, may not be coincidental.

Threads swiftly gained substantial traction, amassing over 100 million users within its initial five days. This user acquisition rate surpassed previous record-holders such as ChatGPT and TikTok. Twitter’s revenue-sharing program can be seen as a response to this competitive landscape, as the platform seeks to maintain and attract content creators in an increasingly competitive social media landscape.

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *