Whatsapp
Whatsapp

WhatsApp launches Channels feature for broadcast messages

What To Know

  • Notably, the Company emphasizes that following a channel will not disclose the user’s phone number to the administrator or other followers.
  • Meta, the parent company of WhatsApp, recently introduced Broadcast Channels on Instagram, enabling creators to deliver updates directly to their followers’ inboxes, similar to the upcoming capability on WhatsApp.
  • This feature can be likened to a newsletter, and it is worth noting that during its developmental stage, it may have been referred to as a “Newsletter.
  • However, the company has reassured that the feature will gradually expand its reach to additional countries and users in the upcoming months.

WhatsApp has introduced an innovative functionality known as Channels, as announced by the company under the ownership of Meta. This new feature significantly enhances the app’s resemblance to a social media platform. With Channels, user accounts gain the ability to transmit unidirectional broadcasts to their followers, encompassing various media formats such as text, photos, videos, stickers, and polls.

This functionality closely aligns with the capabilities offered by platforms like Twitter. Additionally, broadcasting accounts possess the autonomy to determine who can become followers of their channel, along with the option to control its discoverability and more. Notably, the Company emphasizes that following a channel will not disclose the user’s phone number to the administrator or other followers.

Users can discover channels within a dedicated tab on the WhatsApp app known as “Updates.” This section prominently displays both the Status updates and the channels that users choose to follow. It provides a distinct space separate from regular chats with family, friends, and group conversations or communities.

WhatsApp Introduces Channels: Unidirectional Broadcasts with Media Formats

In consideration of content creators who intend to utilize this feature, WhatsApp has plans to incorporate payment services in the future. This will enable creators to monetize their channels and derive financial benefits from their efforts.

Maintaining privacy is of utmost importance, according to the company. WhatsApp ensures that the information of a channel’s administrator remains confidential, and the platform retains only 30 days of historical data. Additionally, admins can restrict followers from taking screenshots or forwarding messages, adding an extra layer of control.

While channels do not currently have end-to-end encryption, WhatsApp has expressed its interest in exploring this concept for specific entities such as non-profit organizations, health institutions, or other privacy-sensitive organizations. This indicates the platform’s dedication to addressing privacy concerns and potentially implementing enhanced security measures for these particular users.

Channels can be seen as a comparable feature to its namesake on the rival messaging application Telegram. This similarity highlights the influence of existing functionalities within the industry.

Meta, the parent company of WhatsApp, recently introduced Broadcast Channels on Instagram, enabling creators to deliver updates directly to their followers’ inboxes, similar to the upcoming capability on WhatsApp. This feature can be likened to a newsletter, and it is worth noting that during its developmental stage, it may have been referred to as a “Newsletter.”

WhatsApp is undergoing a remarkable evolution, surpassing its initial purpose as a mere messaging application. Meta, in recent developments, introduced the highly anticipated feature of using a single WhatsApp account across multiple devices. This functionality not only eliminates the previous limitations but also eliminates the inconvenience of transitioning between different phones.

Moreover, the company has introduced noteworthy enhancements to group chats, enriching the overall experience. In addition to that, WhatsApp now offers exciting features such as polls, shopping capabilities, and more. These additions contribute to the app’s transformation into a comprehensive and versatile platform.

The newly introduced feature will not be immediately available to all users on a global scale. Instead, WhatsApp has decided to initiate its launch by targeting leading global organizations and a selected number of organizations in Columbia and Singapore. However, the company has reassured that the feature will gradually expand its reach to additional countries and users in the upcoming months.

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