X
X

X (formerly Twitter) faces advertiser concerns over hate group

What To Know

  • As per Media Matters’ report, esteemed brands like Honeywell, Discovery, Showtime, and USA Today have seen their advertisements adjacent to tweets from The National Socialist Network account, a neo-Nazi group actively advocating violence and terrorism.
  • It is evident that X not only tolerates the presence of hate groups on its platform but also enables them to capitalize on their tweets.
  • Since then, it has been “verified,” and Musk states that all verified accounts are eligible to share in the ad revenue generated on the platform.
  • Additionally, Twitter requested brands to invest at least $1,000 per month on ads or verification to maintain their verified badge on the platform.

X (previously known as Twitter) continues to grapple with retaining advertisers, while the brands that have persevered are witnessing ads appearing in unexpected contexts. As per Media Matters’ report, esteemed brands like Honeywell, Discovery, Showtime, and USA Today have seen their advertisements adjacent to tweets from The National Socialist Network account, a neo-Nazi group actively advocating violence and terrorism. Even a job recruitment ad for the U.S. Border Patrol found its way onto the same page.

It is evident that X not only tolerates the presence of hate groups on its platform but also enables them to capitalize on their tweets. The leader of The National Socialist Group, Thomas Sewell, was pronounced guilty of “recklessly causing injury and array” after a 2021 assault.

Other members of the group have confessed to “possessing documents and records of information for terrorist acts.” Surprisingly, the group’s Twitter account remains active.

Media Matters also reveals that the account joined shortly after its acquisition by owner Elon Musk in July 2023. Since then, it has been “verified,” and Musk states that all verified accounts are eligible to share in the ad revenue generated on the platform.

Earlier this week, Twitter commenced a 50 percent reduction in new ad booking prices until the end of the month. The company claims that this discount is necessary to enable advertisers to “enhance their reach during pivotal moments,” such as sporting events. Additionally, Twitter requested brands to invest at least $1,000 per month on ads or verification to maintain their verified badge on the platform.

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *