X Company
X Company

X is working on game streaming and live shopping features

What To Know

  • Additionally, Mark Kalman, an engineer at X, provided a video guide for Premium subscribers on setting up game streaming through their accounts by connecting Open Broadcaster Software (OBS) to their Twitter accounts via X Media Studio.
  • Nevertheless, it represents one of the latest instances of X’s pivot towards creators and new video functionalities in an endeavor to entice more users to the platform.
  • In a separate development, the company announced its intention to experiment with live shopping features through a new collaboration with Paris Hilton.
  • An illustrative example of this was when Florida Governor Ron DeSantis joined a chat on Spaces in May to announce a presidential run alongside Musk, resulting in multiple crashes of the live stream.

Elon Musk is exploring new video features, including game streaming and live shopping, as part of his effort to transform X into an all-encompassing application. The company, previously known as Twitter, is currently testing rudimentary game streaming capabilities, reminiscent of Twitch, exclusively available to X Premium subscribers.

Musk demonstrated this feature on a Sunday night during a 54-minute Diablo IV stream, shared from an undisclosed Twitter account under the handle @cyb3rgam3r420. Subsequently, Musk confirmed the company’s experimentation with the feature by responding to the account.

Additionally, Mark Kalman, an engineer at X, provided a video guide for Premium subscribers on setting up game streaming through their accounts by connecting Open Broadcaster Software (OBS) to their Twitter accounts via X Media Studio.

Presently, X’s commitment to attracting streamers remains uncertain. While the feature appears to support viewer comments during streams, it lacks many of the creator-centric attributes found on other platforms. Nevertheless, it represents one of the latest instances of X’s pivot towards creators and new video functionalities in an endeavor to entice more users to the platform.

In a separate development, the company announced its intention to experiment with live shopping features through a new collaboration with Paris Hilton. According to Variety, Hilton has committed to producing four original video content programs annually, incorporating live shopping components. Nevertheless, there are doubts regarding whether X’s infrastructure can cope with these new live video features.

The company, which underwent a round of layoffs that saw the departure of several site reliability engineers last year, has grappled with handling extensive live audio and video streams, particularly those associated with Musk’s account. An illustrative example of this was when Florida Governor Ron DeSantis joined a chat on Spaces in May to announce a presidential run alongside Musk, resulting in multiple crashes of the live stream.

Elon Musk’s biographer, Walter Isaacson, attributed this issue to the instability caused by an inadequately planned relocation of one of the company’s data centers. However, it appears that these problems have yet to be fully resolved. Just last week, when Musk attempted to live stream his visit to the US-Mexico border, the video feed abruptly cut out after approximately four minutes. Musk managed to restart the stream, but only after sending an urgent email to all X employees, imploring them to resolve the issue.

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