Youtube
Youtube

YouTube bolsters creator tools for shorts in TikTok competition

What To Know

  • To create a Collab video, users simply need to hit “Remix” and select the new split-screen format from eligible Short or YouTube content.
  • By tapping the “Remix” button and selecting “use the sound” in the Shorts player, users can automatically apply the audio and effect used in the clip they just watched to their post.
  • In addition, YouTube will be testing a recomposition tool in the coming weeks, designed to simplify the process of transforming horizontal videos into vertical Shorts.
  • Creators will have the flexibility to adjust the layout, zoom, and crop of the segment they want to use after selecting a video to remix.

YouTube has unveiled a range of creation tools for its Shorts feature, aiming to compete more effectively with TikTok. One of these new additions is “Collab,” enabling users to record short-form videos in a split-screen format alongside other Shorts or regular clips.

To create a Collab video, users simply need to hit “Remix” and select the new split-screen format from eligible Short or YouTube content. This feature is now being rolled out for iOS users, with Android users receiving it in the following weeks.

Furthermore, YouTube is introducing a tool that allows users to build off and remix existing Shorts easily. By tapping the “Remix” button and selecting “use the sound” in the Shorts player, users can automatically apply the audio and effect used in the clip they just watched to their post.

In addition, YouTube will be testing a recomposition tool in the coming weeks, designed to simplify the process of transforming horizontal videos into vertical Shorts.

Creators will have the flexibility to adjust the layout, zoom, and crop of the segment they want to use after selecting a video to remix. This allows them to reshare old footage in a new and engaging format. They can also choose to use the new split-screen effect for their recomposed videos.

Aside from the new creator tools, YouTube is testing a mobile-first vertical live experience for viewers. This will allow audiences to see previews of vertical live videos in the Shorts feed. Upon expanding the preview, they will discover a scrollable feed of more live videos.

This move is expected to enhance discoverability for creators and present a lucrative opportunity for those who recently joined YouTube’s Partner Program. The new mobile-first live experience will be gradually rolled out to more viewers in the coming months.

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