YouTube Music joins Google's AI
YouTube Music joins Google's AI

YouTube introduces Music Discovery feed

What To Know

  • The Samples feature resides in a fresh tab located at the app’s bottom, alongside the home feed, your library, and the explore section.
  • I had the chance to explore Samples for a few days prior to its launch, and what intrigued me the most was its utility as a springboard for extended listening sessions, a design aspect confirmed by Dodson.
  • It’s a simple way to discover new music, but it’s not the end of the journey — it’s just the start of finding a new artist or song.
  • And if you come across a track you’re eager to listen to in its entirety, a large play button in the corner of the screen awaits your tap.

In recent years, virtually every significant platform has introduced its own interpretation of TikTok’s distinctive vertical video scrolling feed. The latest to do so is YouTube Music. Today, the application is receiving a vertical video feed named “Samples,” which YouTube describes as an effortless way to quickly sample and explore new music.

The Samples feature resides in a fresh tab located at the app’s bottom, alongside the home feed, your library, and the explore section. By tapping on Samples, a brief vertical video clip of a song that aligns with your musical preferences will initiate. The app utilizes your taste profile to select songs, focusing on both artists you enjoy and related ones you may not have encountered before.

YouTube Music Introduces ‘Samples’: A Vertical Video Music Discovery Feed Similar to TikTok

The app already boasts several playlists tailored to your listening habits, including a Supermix that combines songs and artists from your various preferences. Furthermore, there’s a Discover playlist that introduces you to unfamiliar tracks based on your history.

YouTube Music’s product manager, Gregor Dodson, informed that the algorithm behind the Samples feed varies slightly from both these playlists. It aims to strike a balance between the two, spotlighting artists you might recognize but featuring clips you haven’t seen before.

The video clips in Samples last only 30 seconds, but it’s ample time to grasp the essence of the song. If it doesn’t resonate with you, a simple upward swipe takes you to another song, and this can be repeated as often as you like.

Spotify recently introduced its own vertical video feed, although it primarily serves as a way to swiftly scroll through song previews within its playlists. Given the implementation of this feature by both Spotify and YouTube Music, it’s likely that more apps will follow suit in the near future.

I had the chance to explore Samples for a few days prior to its launch, and what intrigued me the most was its utility as a springboard for extended listening sessions, a design aspect confirmed by Dodson. He stated, “Short form video and the infinite scroll have really interesting applications in music discovery. It’s a simple way to discover new music, but it’s not the end of the journey — it’s just the start of finding a new artist or song.”

To enhance this experience, the Samples video view incorporates several controls. From any Sample, you can tap the thumbs-up icon to save the song to your “liked songs” playlist. Additionally, you can save the song to any playlist you’ve curated.

This makes it easy to swiftly peruse Samples and earmark multiple songs for further exploration. And if you come across a track you’re eager to listen to in its entirety, a large play button in the corner of the screen awaits your tap.

Given that this involves YouTube, there’s a “Shorts” button that directs you to the primary YouTube app. This feature showcases other Shorts clips using the audio you selected, allowing you to delve into creating your own clip with the song. Lastly, the share button functions exactly as anticipated — generating a link suitable for sharing across various apps like Messages, Reddit, and Facebook, among others.

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