YouTube Music joins Google's AI
YouTube Music joins Google's AI

YouTube’s new news hub directs you toward reliable sources

What To Know

  • The primary objective of this initiative, according to YouTube, is to empower users to gain a comprehensive understanding of a given topic or story by presenting it from various angles and sources.
  • This enhanced feature is easily accessible by clicking on a relevant video featuring a newspaper icon, either on the YouTube homepage or within search results.
  • Brandon Feldman, YouTube’s Director of News and Civics Partnerships, and Geoff Samek, Director of Product Management for News, articulated their belief in a blog post that this revamped news experience will enable viewers to access a diverse array of credible voices, thereby facilitating their exploration of news topics.
  • Over the coming year, specialists will provide guidance on Shorts content strategy and best practices to outlets like Univision in the United States, AFP in France, and Mediacorp in Singapore.

In an era marked by the proliferation of misinformation across various platforms, YouTube is taking decisive steps to guide its users toward dependable sources of news. The video-sharing platform is pursuing this goal on two fronts.

First and foremost, YouTube is launching a dedicated and immersive news hub. This hub will serve as a central repository, aggregating news content from what it deems “authoritative sources” in multiple formats, including video on demand, live streams, podcasts, and Shorts. The primary objective of this initiative, according to YouTube, is to empower users to gain a comprehensive understanding of a given topic or story by presenting it from various angles and sources.

This enhanced feature is easily accessible by clicking on a relevant video featuring a newspaper icon, either on the YouTube homepage or within search results. Initially rolled out in approximately 40 countries for mobile users, this feature will eventually extend to desktop and connected TV applications.

Brandon Feldman, YouTube’s Director of News and Civics Partnerships, and Geoff Samek, Director of Product Management for News, articulated their belief in a blog post that this revamped news experience will enable viewers to access a diverse array of credible voices, thereby facilitating their exploration of news topics.

In addition to its immersive news hub, YouTube has introduced the Shorts Innovation Program for News, designed to support news organizations in crafting short-form videos. This program targets organizations with a strong track record in producing long-form news content but who may require additional resources and expertise to enhance their Shorts offerings.

YouTube new news hub directs reliable sources

YouTube is set to allocate $1.6 million in funding across more than 20 news organizations in ten different countries. Over the coming year, specialists will provide guidance on Shorts content strategy and best practices to outlets like Univision in the United States, AFP in France, and Mediacorp in Singapore.

Feldman and Samek emphasized YouTube’s unwavering commitment to connecting people with trustworthy information, especially during times of elections, unrest, and natural disasters. They acknowledged that in today’s digital news landscape, viewers are increasingly seeking diverse types of content, prompting newsrooms and journalists to adapt accordingly.

Interestingly, while some social platforms like Threads are distancing themselves from promoting news content in feeds, YouTube’s efforts contrast with Twitter, now known as X, which has made it more challenging to find reliable news on its platform. Verification has become more accessible to a broader range of users, potentially exacerbating issues related to impersonation. Moreover, headlines and snippets no longer feature in link cards.

A recent decision to permit newsworthy content that would otherwise violate platform rules to remain accessible has raised concerns about the potential spread of misinformation. The European Union is currently investigating X for its handling of misinformation related to the Israel-Hamas conflict.

Acknowledging its own checkered history in dealing with misinformation, YouTube is proactively addressing this problem on multiple fronts, including an initiative aimed at combatting misinformation about cancer.

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